Grow your business with Ben Lucas & Wade Kingsley from Adroitly.

Adroitly (“ah-droit-lee”) means to do something in a clever or skilful way.

Let us help you grow.

We specialise in creative problem solving and strategic thinking for brands, agencies, publishers and platforms.

With 30+ years experience, we’ve both worked in major companies, and while there are always problems to solve we find ourselves increasingly coaching people to build skills in problem solving.

Why the distinction between people growth and business growth?

It feels like companies mostly solve problems by using external consultants who take their I.P. with them, then bring in training suppliers who provide great content but it’s rarely implemented.

When you look at the real business need in any moment, it’s to solve problems and coach their teams to perform. That’s holistic growth.

Achieve the mission and improve capability at the same time.

Adroitly was born from that single insight, and has developed into a subscription based service. If you’re ready for more without wanting to add a heap more cost, it’s time to grow in a clever and skilful way.

Ben Lucas, Founding Partner

Ben is a strategist, problem solver and creative planner.

After studying radio at both TAFE NSW and the renowned Australian Film Television and Radio School (AFTRS), Ben has worked for Macquarie Media, Tribe, Suddenly, Hogarth Australia, and The Ideas Business.

He is a passionate mental health advocate working as a speaker, consultant and facilitator.

Wade Kingsley, Founding Partner

Wade is a creative leader, problem solver, and innovative thinker.

After working in media, marketing and sales for 20 years, he started The Ideas Business in 2017. In 2021 it was named one of Australia’s Top 100 Fastest Growing Companies by the Australian Financial Review.

Wade has worked for Nova Entertainment, Southern Cross Austereo (SCA), and dentsu.

He is passionate about making the world a more creative place and is currently developing a ‘Creative Champions’ program for schools.